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Saturday 10 September 2011

5 Key Business Terms

By Betty Friggott


Target Market A target market is the group of customers that a business has decided are the intended recipients for their product or service. When considering a target market, issues such as gender, age, location and salary should be taken into account. Small business insurance, specifically liability insurance, can cover the responsibility of a business to make sure no customers are injured in any serious way whilst they are in your companies' work space and this is an important aspect of looking after your customers and target market that businesses should carry out.

Return on Investment (R.O.I) However much profit a business receives after an investment is its return on investment. Investing in business insurance is a very smart company plan, as your return from this can be coverage for your entire business if an unanticipated, damaging event occurs for your firm.

Net Worth When summating a company's net worth you must take into account all of the money that has been invested into the business and to also remember earnings from other undertakings of the firm. A large part of a company's net worth can be protected through the use of business insurance therefore it is common for many businesses to have an insurance policy in use to shelter their assets.

Marketing Research Market research is a business strategy to investigate the market that your business falls under. It examines how many potential customers there are, who your other competing firms are and how much they spend. In order to compete with several other firms in your business field it is integral to protect yourself from unexpected detrimental events by investing time and money on business insurance.

Projections Projections are approximated figures of sales, expenses and profits of a business. Investing in business insurance can act as a financial safety net in the wake of an unexpected event and, if a company was without insurance, it may cause their projections to change drastically for the worse.




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