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Friday 3 February 2012

A Brief History Lesson - Jamaica part 2

By Robert Nickel


Jamaica's largest exported goods for many years have remained divided between two categories - agricultural crops (sugar, bananas, tobacco, etc.) and natural resources (bauxite). It could be debated that today, Jamaica's most notable export is vacation memories for tourists. Since gaining independence in 1962 the tourism industry in Jamaica, which had already began in earnest in 1892, has continued to experience growth every decade. Today, the tourism industry in Jamaica is responsible for over 25% of all jobs in Jamaica as well as half of the country's foreign exchange revenue.

A prospective tourist will find a wide variety of locations and activities available in and amongst Jamaica's islands. Along the north coast are some of the most renowned resorts in the entire Caribbean region (such as the Ritz Carlton, Round Hill, Sandals Royal). Jamaica is the largest English speaking island in the entire Caribbean region and behind the US and Canada it is the third largest English speaking nation in the entire western hemisphere. This also plays into the popularity amongst tourists who want to experience an exotic, tropical paradise but don't want to struggle with a language barrier whilst doing so.

The tourist industry has continued to change and evolve to suit contemporary tastes - many different activities are available to visitors involving land, air and sea. Dune buggies, 4x4 off road tours, horseback riding, golfing, scuba diving, ocean exploration, hiking - and much, much more - are all readily available. Lying on the beach and sipping rum drinks is also perfectly acceptable and available!

Many other employed Jamaicans across a wide variety of job sectors earn parts of their income from tourism. The tourist industry has a sort of trickle down/symbiotic relationship with many other local industries: local farmers supply many of the resorts and hotels with fresh, local goods; skilled labor and craftsmen supply furniture for these same resorts; the local transportation industry thrives due to the influx of visitors all year round, etc. The heart of the tourist industry is personified by the Jamaica Tourist Board. Founded in 1922 by the Government as the Jamaica Tourist Trade Development Board, it was re-purposed in 1963 and a full-time Director was appointed.

Agriculture is (with secondary recognition to fishing and forestry) a reliable source of GDP. Everything from bananas to coffee is all grown throughout the region. Sugar production supports the production of rum and is therefore quite important. Secondary industries are also a contributing factor in the Jamaican economy. The construction industry is constantly fed due to the tourism industry and the building of new resorts and hotels; food processing, oil refining and the manufacture of clothing are also key contributors.

With a stable economy and a now firmly supported reputation as one of the pre-eminent vacation destinations in the world, Jamaica is set to remain as a destination point for travelers from all corners of the globe well into the future.




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