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Saturday 7 January 2012

It Didn't Work - Career Training Book Critique

By Elizabeth Young


The list goes on as does the new information in the book. This one is a must read for anyone who wants to break the slave-save-retire cycle and live on purpose now. However, as I understand the researchable facts, there is no public record of him being a champion, or anything else. He claims to lecture at Princeton University.

Wait - there's more. Instead of creating products - which can be easily replicated - create something else - INFORMATION, he says. There's no moral center to the book. Mr Ferriss comes across as a con man in several ways. Because I am passionate about innovation and entrepreneurship I highly recommend Tim's book and think it has never been easier to start your own business and have the a entirely different type of lifestyle your parents could never have imagined (and good luck explaining it to them). In fact, I have done it myself. He also offers what one could call well-articulated statements of the obvious when developing product ideas: Be sure to have a short, clear statement of the product's benefit. Avoid products that cost more to support than they do to manufacture.

The Information holiday is a keen idea. In general, I'm a firm believer in the Pareto Principle. It's smoke and mirrors folks nothing more. Oh sure there are some good strategies for improving some things but not to the level this book promises. They're books about equity investment, Real Estate Investment (REI), entrepreneurship, Time Management, and Kiyosaki-like stuff. Here Ferriss advocates getting automatic cash flow (residual income). Two, he glosses over his own success. Something like, "so, yeah, I made millions with a website selling DVD videos about losing weight or something." Former readers have little/nothing new to go on at a time when there is a need for even more (not less) REAL information. New readers will absolutely want to purchase this version rather than the first version since it is packed with great examples, testimonials and other tidbits but prior readers will find very little additional value from reading this version. It's really just a compendium of odd bits and pieces that Ferriss has assimilated, some much better than others. Most of Ferriss' suggestions are best suited to those like myself who are already successful entrepreneurs. It's not a get-rich quick scheme. It's not about being dishonest or unethical.

He hit on something here. I enthusiastically and TOTALLY agree with him on the point that we can live free lives today and not defer retirement.

It is a fantasy and the book is based on it! As an entrepreneur, I take offense of most of the argument that the author is selling.




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