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Thursday 27 October 2011

Online Insurance Leads: Successful or Not?

By Austin Ryder


The Net has exploded in the last decade and there's such a lot that can be done on it. Anyone can make a domain and sell (or pretend to sell) a product or service. One enormous industry is the lead database firms that cater to sales folks everywhere.

There are some really legit and beneficial lead companies, but there are also some fraudulent ones. Be sure you take some time to investigate the firms and any possible beefs on them.

If you're unsure and you have never tapped into this market, begin small. Take 100 or so leads from three different companies and find out which of them gave you the best return for your investment.

Shared Leads and Exclusive Leads

There are two main kinds of lead types: Shared leads and Exclusive leads.

One will send out a shared lead list to 3-5 agents, and whomever calls or contacts first gets the deal. The exclusive lead company will sell a lead straight to just one business.

The price tag will be higher with the exclusive list than the shared list, but you can still work with the shared list solely to get your feet wet.

The key to working a shared list is to work the insurance lead straight after getting it. Make sure you are checking your e-mail often in order to not miss anything.

Many firms also offer a technique to cut down the list to a particular age group or demographic that might assist you in identifying your niche market, for example seniors for long term care, younger people for term life, and middle age for varsity planning and annuities.

Don't miss this important way to build your business. Just giving it a try will show you that a good, quality insurance lead generation company is extremely useful in growing your independent business.




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